K&C Offers Sustainable, Fun Fashion

 Matthew Griffin grew up on the south end of Macon,
 near the Warner Robins Airforce Base. He attended
 James H. Porter Elementary School, where his mom
 taught and still teaches to this day. Matthew was a

 student at Rutland Middle and High School, but trans
 ferred and graduated from Mary Persons High School

 in 2015.

 His early passions included playing outside, paint-
 ball, video games, building things, taking things apart,

 “all of the stereotypical ‘boy’ stuff,” as Matthew calls it.
 “One thing that I would say was different about me is

 that I was highly intrigued about money and more spe-
cifically, how money worked,” Matthew recalls. “I grew

up in a family of business owners and entrepreneurs.
My father owns his own car repossession company. My
mother ran a classroom supply store, and my brother
has started and run several successful businesses.”
“I like to joke and say that being an entrepreneur is in

my blood,” he continues. “I love the concept of ‘flip-
ping,’ or buying something and selling it for a profit.”

At a very early age, Matthew became obsessed with
a website called “Ebay.com.” It started when he would
see his older brother taking pictures of gently used
sweatshirts on the floor in our living room to post on
the site. A week later he would end up selling that
sweatshirt for $20. Matthew was impressed.
“Without my mom’s permission, I logged on her eBay

account and just posted everything that I could,” Mat-
thew confesses. “Cargo shorts, vases, anything that I

felt like my parents wouldn’t notice, I would try to post
it. None of it would end up selling. Thank goodness,
too, because at that age I had no idea that I would have
to ship whatever I sold!”
Despite his early missteps, Matthew’s parents have
been the biggest supporters of his entrepreneurial
“On Saturday mornings, my mother would take my
sister and me to yard sales. To this day, I still love me
a good yard sale. What fueled my passion was when I
could buy something, clean and fix it and then sell it to
someone else for a profit,” he explains.

“At one of our first yard sales,” Matthew continues,
“my mom let me buy a paintball gun for $20. After
playing with it for a while, my brother encouraged me
to try and sell it on eBay. A couple of weeks later, with
his help, the gun ended up selling for $100! Woah, it
was an amazing feeling!”
From there, it snowballed. Every Saturday, Matthew
would beg his mother to take him to yard sales so that
he could find something else to sell. As time went on,
paintball guns grew into selling headphones, which
then turned into used furniture.

“My senior year in college, I was able to flip over 25
pieces of furniture. I turned a $186 loan from my mom
into over $4,000 in just five weeks,” he says, “None of
this would have possible without their support.”

In the spring of 2019, Matthew graduated from Geor-
gia College and State University in Milledgeville with a

bachelors degree in Business Management.
“I love Georgia College, and I would not be where
 I am today if it wasn’t for the people I met and the
 lessons I learned at GCSU,” Matthew shares. “I was
 a rather involved student. I played on the club rugby
 team. I was a founding father of my fraternity. I was a

 senator and committee chairman for the Student Gov-
 ernment Association. I was my college’s mascot, along

with a few other things.”
Matthew’s journey to starting his business, Kennedy,
and Crowe, started the summer before his senior year.
“I came up with the concept of starting a sock
company while I was studied abroad in France,” he
explains. “After getting back home, I just played around

with the idea of starting the company until the depart-
ment chair of GCSU’s marketing department, Dr.

Renee Fontenot, pushed me to pursue Kennedy and
Crowe. She has been my mentor in the beginning stages
of K&C.”
Even before his study abroad program, Matthew
knew that he wanted to be a business owner, but he
didn’t know what that would end up being. His interest
in “cool socks” just so happened to be where he would
Kennedy and Crowe is Matthew’s first business, but
he has worked countless jobs in several industries.
“My previous job experience only fueled my desire to

start my own company. When I was working for some-
one else, I hated that no matter how hard I worked, I

was limited in how much I would make in one day,”
Matthew says. “I’ve also had amazing mentors who
have shown me that with hard work and patience, they
were able to build thriving businesses.”
Matthew’s goal with starting Kennedy and Crowe
was to build a company that he would enjoy working
for and growing. He also wanted the company centered
around some aspect of corporate social responsibility.
“The idea for bamboo fiber socks came about when
I was studying abroad in France. I found a pair of
bamboo fiber socks while I was overseas, and I loved
them,” he exclaims.
“When I got back to the U.S, and I couldn’t find any
bamboo fiber socks that I liked, I decided to make my
own and center business around it,” he goes on to say,
“It’s been almost a year now, and I have loved every
second of it.”
The mission of Kennedy & Crowe is to be the leading

retailer in business/casual men’s socks by incorporat-
ing stylish and colorful designs with eco-friendly initia-
tives to create a product that both inspires the wearer

and promotes a more socially responsible corporate
“We accomplish our mission by offering products that
are composed of bamboo fiber, a fabric that has many
additional benefits and is eco-friendlier than socks
made of traditional fabrics,” according to Matthew.

He spent months researching fabric fibers to deter-
mine what would be the best choice for his socks. He

had assistance along the way: “Cade Joiner has helped
when it comes to growing the company and talking
with investors. Dr. Whitney Ginder has helped me with
fashion retailing. David Ferree (Founder of Anson Belt
and Buckle) and Robert Ordway (Capitol Hill Clothiers)

have been instrumental in mentoring me on market-
ing and teaching me how to gain traction in our target

market’s community. Kennedy and Crowe is just a huge

conglomeration of SO many different people working
together and helping. I could not be more thankful for
everyone who has offered to help K&C.”

Matthew has worked with his manufacturer and art-
ists to design his socks. While they are currently man-
ufactured in the Jiading District of Shanghai, China,

he is also working with manufacturers in the U.S. to
explore the option of domestic production.
“Kennedy and Crowe is always looking to grow and
expand,” he explains. “Right now, we are getting ready
to roll out nine additional men’s socks in the dress
sock style. These news styles will include what we call
our “conservative collection,” which will feature more
simplistic colors like solid black, blue, and gray while
still maintaining our K&C flair. Other styles that are
coming soon will be argyle, stripes, and socks with
some imagery and well as collaborations with different
brands and companies.”
Kennedy & Crowe is also working on their first
women’s collection, short crew cut socks and possibly
expanding into other articles like underwear.
Matthew’s most significant challenge in starting his
business has been enduring his impatience and being
self-aware. “Growing a successful business doesn’t
happen overnight,” he says, “You have to be in it for
the long haul. I have also come to realize that I can’t
do everything by myself. I am not good at accounting
or marketing. I’m not good at a lot of things, and that’s
okay. I have grown to where there are people that I
know I can lean on, and that will help me in whatever
way they can.”
On the other hand, Matthew’s greatest reward is
meeting new people and experiencing the fulfillment of
growing this company.
“There is something cool about being able to see what
was once in your mind come to fruition and hit the
ground,” Matthew says.
When it comes to advice for entrepreneurs, Matthew
believes that good things will come when you surround
yourself with the right people. He credits the success of
Kennedy and Crowe to its people
“Do not be afraid to reach out to others for help,” he
emphasizes. “Whether that be in your community or on
the internet. There is a huge network of people that are
willing to help out entrepreneurs. Get involved with

your local entrepreneurship group/incubator commu-
nity. Send a message to that really successful person

that you follow online. You will be surprised by who is
willing to help you when you ask for help.”
There is an excellent program in Macon named
SCORE - Macon. It’s a free program for entrepreneurs
to join and get resources and advice. Mercer and New
Town Macon also have great community entrepreneur
programs. Matthew recommends that entrepreneurs
become involved with them and use the resources they
have available.
“Macon is a place where you can find new businesses
popping up every day,” Matthew states, “and local
business owners are willing to talk to you about their
experiences in business. The community here has been
unbelievably supportive.”
“If you are an entrepreneur or contemplating opening
your own business, please feel free to reach out to me if

you have questions. My email is matthewg@kennedy-
andcrowe.com. I think that it is so important to support

each other as a community and help each other grow.
I know that I would be where I am today without other
people helping me. It is very important to give back
others like others have given to you,” he concludes.
You can find all of Kennedy & Crowe’s socks at www.
kennedyandcrowe.com. Follow them on Facebook,
Instagram, and Twitter. They are continually giving

updates and having free sock giveaways so don’t miss

A final note from Matthew: Just for being a sub-
scriber to Macon Community News, we would like

to offer all readers a special discount. When you go
to order your pair of Kennedy and Crowe socks, use
promo code “MaconCN” at checkout to receive a FREE
pair of your choice! Socks will be shipping out soon, so
make sure to order yours while supplies last.

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